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This round of electric power reform opened up the business of electricity sales and actively promoted multi-party capital formation to establish electricity retailers in order to enter the sales market and participate in competition. At the same time, the electricity sales business of the power grid companies will gradually separate and be undertaken by the independent electricity retailers. In this paper, we take the electricity retailers of power grid as research objects, sort out and analyze the current operating environment, discuss and study the market competition situation, and finally put forward the market positioning assumptions. It will clearly define reasonable market position for the new electricity retailers of power grid and have important guiding significance for conducting competitive business effectively.

Research on the Market Positioning of Electricity Retailers of Power Grid Companies under the New Electric Power Reform