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Investment in fixed assets requires a large amount of capital cost. If investment fails, there will be huge losses. Therefore, it is necessary to consider the Cost Stickiness when investing in fixed assets. This paper takes the fixed assets as the dependent variable and takes the Cost Stickiness as the independent variable. Carrying out an empirical study, the paper discusses the influence of the Cost Stickiness on the investment decision of the fixed assets. At the same time, it also studies the regulation effect of the ownership concentration on the relationship between Cost Stickiness and fixed assets investment. The results show that cost stickiness has negative effects on fixed assets investment, and ownership concentration positively regulates the relationship between Cost Stickiness and fixed assets investment.

Cost Stickiness, Ownership Concentration and Fixed Assets Investment