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Articles about language politeness in speech acts have been frequently studied by linguists, but the question of how politeness of executive leader in facebook has not been answered. This article was written to describe the politeness of the executive leader's language in communication on facebook in terms of (1) the kind of politeness principles used and (2) the context of the use of the principle of politeness. The data source of this article is the writings of the executive leader, namely the Regent of West Sumatra Province, Indonesia which is used for communication on facebook. The data was collected by downloading the written text used for communication on facebook by the executive leader on Youtube. Data were analyzed qualitatively by content analysis method and by paying attention to the theory of speech acts, speech strategies, and language politeness. The results of the study show the following. Firstly, all principles of politeness are used in speech acts on the face book with different frequency of use by the executive leader. Second, the context of speech situations in the form of the speakers' objectives in speech acts form the basis of the primary consideration for the selection of a particular principle of assistance in a speech.

Language Politeness of Executive Leader in Facebook