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This paper contains a discussion of the social function of traditional Minangkabau expressions. The traditional Minangkabau expressions is spoken using the figure of speech language. The use of traditional Minangkabau expressions by speakers of their opponents is a knowledge and local wisdom in speak based on the Minangkabau figure of speech language. The social function of figure of speech speaking using traditional Minangkabau expressions meets the criteria of semiotic language functions, especially semantic equivalence, the function of the recording the fact language, and the function of language as a representative or representational function. Based on the research findings, speak in figure of speech language using traditional Minangkabau expressions, effective for the following: (i) giving a reprimand; (ii) advise; (iii) expressing feelings and thoughts; (iv) influencing the other person; (v) order and or prohibit; (vi) reinforcement; (vii) asking or pleading for something; and (viii) insinuation. These eight categories are referred to as the social function speak in figure of speech using traditional Minangkabau expressions.

Social Functions of Traditional Minangkabau Expression: Local Knowledge and Wisdom in Speech