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Through analyzing Mtime’s marketing model to know about Mtime, by comparing with Douban, Ying Huochong and other websites to find out Mtime’ s pros and cons. Analyze Mtime to understand what the core capacity it has, what points attract users to browse, what’s the audience crowd and what needs to be improved in terms of scope and so on. Keywords—mtime; business model; profit model; core competence; management model; technology model; capital model

Analysis and Research on the E-business Model of Mtime