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Research of prospects and innovative aspects of strengthening of health of the population and rehabilitation of athletes in the tourist and recreational complex of the southern Urals had been carried out. Organization and methods of research: from the regions of the Southern Urals, the Chelyabinsk region with average indicators was been selected, in the research of the tourist and recreational complex of which attention is focused on the resort area of Kisegach. Was been revealed the state and prospects of the complex development on the basis of quality assurance of natural water resources, implementation of innovative programs of services digitalization, institutional changes both in the field of formation of the specially protected territories status, and implementation of integration programs. Have been made the assessment of the local integration projects effectiveness for health resort organizations on the basis of criteria of synergy and real options cost, including the new regional status of protected areas. Methods of comparison and situational analysis, expert assessments, economic and mathematical modeling, data of regional statistics, author's field research, reporting of organizations, publications analysis have been used. The obtained results can be used for the formation of sectoral development programs. Keywords—tourism and recreation complex, innovations, digitalization, local integration.

Economic research of the Southern Urals recreational potential on the criteria of synergy and real option