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Every language has its own addressing system, including Javanese and Indonesian language. The media play an important role in showing the differences in these language systems. One of the medias exhibiting this language phenomenon is a movie which uses two languages: source language (utterances) and target language (subtitle). One of some Indonesian bilingual movies is Yowis Ben. This research focused on discussing the approaches used in translating and the subtitling strategies on the addressing terms. The data used were lingual units including words, morphemes, or phrases which referred to one’s utterances to mention and call the characters in the movie and their translations. The research method used was qualitative descriptive research. The addressing terms applied in the movie were in East Javanese dialects in the forms of pronouns, names, addressing terms, and nouns. All of these addressing terms were translated into Indonesian in the subtitle using various approaches and strategies. The approaches used in translating addressing terms were communicative and semantical approach, while subtitling strategies applied were transferring, deleting, and imitating. An addressing term might be translated using different approaches and different subtitling strategies since it depended on the context. Keywords―addressing system, translation, subtittling strategy

The Translation of Addressing System in the Movie Subtitle “Yowis Ben”