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—Psychological stability is needed to achieve success in investing especially for short-term investors. The moral values in behavior are believed to foster the psychological stability and this term can come from many factors. This study aims to explore the determinants of investment success in terms of deontological moral ethics, based on meaning of investment perception for investors and explore the meaning of significance implementation toward investor behavior. This study was used a qualitative interpretive paradigm and phenomenology deontology methods and attempted to explore the internalized values from investor’s perception to uncover the moral ethics role for psychological tranquility within investment. The results showed that: The investor’s perception and belief of investment and values, the reasons and motives of stock trading, and investors who had attention about the importance of similarity subjective and objective interests would have a high tranquility in investments. The conclusion of this research showed that the success investor was who appreciated the values, moral ethics, and cares with others in the case of make decision of investment. The implication of this research is, it is necessary to be an investor with a better perception about stock trading and a better cares with others to become a successful investor.

The Moral Values of Psychological Stability, Successful Key of Investment (Study of the Indonesian Stock Exchange Investor Behaviors)