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a number of negatives are addressed to the public bureaucracy which is indicated, among other things, as: sluggish, red tape, rigid, efficient, arrogant, and so on. This research aims to improve the public bureaucracy in Sidoarjo regency through: 1) The development of bureaucratic resources (human) is directed to the realization of merit system and openness since the recruitment process until mutation and promotion with the support of training system capable of giving birth to professional workers 2) Building organizational culture towards efficiency, effectiveness, transparency, professionalism, and customerorientation initiated by top management (strategic apex), 3) Organizational structure must ensure flexibility and speed in decision-making by delegating adequate authority to middleThe executor (operating core). The research methodology used in this research is qualitative. Data obtained through direct observation and interview with key informant in depth (in dept interview). To determine the key informants the researchers used stratified random sampling. The result of this research is recruitment has led to merit system and transparency, career development not yet fully oriented to work achievement, education institution. The reality of organizational culture shows that there are nonconducive cultures in some employees.The culture or organizational culture has a strong influence on the effort to build a public bureaucracy.

Revitalization of Human Resources in Improving Public Bureaucracy Performance