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This study aims to analyze and express the effort of hotel management through simplicity, treating to the genuineness of nature and environment and treating to the genuineness of art and culture. Hotel in Solo has important role in the concept of eco tourism, because hotel is facility for tourists who visit Solo. Method of this study is explorative qualitative with cultural studies based on enthnography approach. The location was Solo with data were taken through deeply interview to the related parties of tourism and hotel. Research secondary data is needed through researchers’ observation, document, and policies toward hotel management strategy in Surakarta related to the concept of eco tourism. To test data validity the researchers do triangulation in every meeting. Result of the study are several activities of hotel management in Solo are already eco tourism such as hotel architecture, eco friendly hotel management, appropriate hotel concept towards Solo people socio culture. Currently Solo is one of tourism destinations in central java, supported by representative hotel for domestic and international guess. Hotel’s ambiance reflects local wisdom and Solo people’s habit have created serenity, maintaining beautiful ornamental plants which guarantee conserved living environment resulting the equilibrium between human and environment. Keywords-hotel management; eco-tourism; environment

Hotel Management Strategy in Surakarta City in Supporting Eco-Tourism Concept