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This study aims to describe the cultural heritage of the archipelago, namely Batik as writings that contain valuable elements, morality, and aesthetics. The method used in this study is a qualitative study data collection using literary techniques, observation, and interviews with local authorities, businesses batik, and humanist. The results of this study indicate that the development of the local tradition of batik as an asset experiencing internationalization through the event Jember Fashion Carnaval (JFC) in reality received positive appreciation of the elitist and society. Although at the level of implementative a recognition that considered political interests, but is also required by the community to improve the quality of life socially, economically, and culturally. In Jember, developed contemporary batik with a decorative pattern visual freely through the event JFC. The concept offered JFC is a global, modern, internationalwith citythe slogan "World Fashion Carnival City". Batik Jember recognition can be experienced as the internationalization of the organization that carries JFC Batik Contemporary as part of the culture of Jember. The role of the elitist as stakeholders,are needed to oversee and help support local culture is being developed by the community. In the regional level, recognition of batik through carnival meant local government to have the typical pattern of each without forgetting the grip, the values of existing valuable in the creation of batik, so it can be used for cultural resilience of globalization issues. Keywords-batik, legitimacy, cultural, Jember fashion carnival, globalization

Batik Social and Cultural Legitimacy Globalization: Study Analysis and Recognition Batik Motif Jember through Jember Fashion Carnival