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Moral was not intrinsic in business, because non-moral business myth had been popular in both theory and practice for a long time. In order to survive in the consumer campaigns, companies tied to combine organizational culture and moral in three stages: spontaneously seeking for social morality, identifying moral norms, and consciously spreading moral norms in organizational culture. But in fact organizational moral might easily become an inner moral and serves for the benefits of organizations, which will do harms to organizations and the public.

Reflection on Organizational Culture from the Perspective of Inner Moral