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Multi-touch tablet devices, like the iPad, are increasingly used for sales and marketing activities. In the higher education sector, these devices can contribute to university promotion and student recruitment. With this purpose, we have created an iPad app to be used by university informants in orientation fairs addressed to secondary school students, and evaluated its usage in a fair. Two questionnaires have been distributed between informants and visitors to evaluate their satisfaction. The results show that the app has contributed to improve the task of informants, and has produced a positive impact in visitors.

Study on the Use of an iPad app for University Student Recruitment