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As most urban households in China lack of in-depth understanding of financial market, they cannot complete the stock and futures investment independently. Thus, more and more people choose to invest in the financing product developed by the bank because such financial product is of less risks compared with the stock and futures and has better profits. As more and more people purchase the investment and financing product, the Chinese investment and financing market develops rapidly and the huge market potential has not been developed yet.

Development and Research of Investment Financing Demand based on National Investment Boom