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The article analyzes tourism specialty deposit talents present situation in Qingdao area and the problems in interns getting into the travel agency industry. Combined with the practices engaging in higher vocational education in recent years, the paper takes Qingdao as an example, discusses by constructing university-enterprise cooperation alliance in travel agency industry, realizes resource sharing, and optimizes personnel training and flow reserve resources entrance channel. Qingdao Tourism Industry Reserve Talents Present Situation And Cause Analysis Of Travel Agency Industry Talents Getting Into Structural Problems A. Local colleges and universities’ tourism specialized internship and employment students are the main source of Qingdao travel agency industry talents. At present, there are more than 10 tourist professional colleges in Qingdao area, and there are about 1300 graduates each year, including: 1. There are around 200 professional graduates each year, which is only about 15% in travel agency industry employment proportion. Other students’ career ambition has no intention, and relatively rare of bachelor's degree graduates in local travel agency industry. 2. Higher vocational colleges have about 800 graduates each year, which is the body entering the travel agency industry employment. But about 60% of the students are not suitable for this work because of their quality or not interested in this industry, and find another career after graduation. 3. Secondary vocational schools have about 400 graduates each year. Most of them chose to engage in hotel and higher education after graduation. The students account for more than 50% and the number of direct access to travel agencies employment accounts for 20%. From statistics, there are only a third of the graduates who are willing to get into travel agency. If remove those who cannot get tourist certificate, each year the back-up personnel number of Qingdao region is only about 300 people, and the number of travel agency enterprises at present in Qingdao is 450. According to the above stated reasons, such personnel gap and personnel quality problem will also highlight every year. B. Travel agency industry and its management have their own problems, and their performances are: 1. Now, the travel agency industry is more dispersed. There are more than 450 large and small travel agencies in Qingdao city now, with the whole presenting the typical characteristics of "small, scattered, weak, poor," and the general travel agencies are mostly only 5-10 small company employees. Even there are small family cottage enterprises such as mom-and-pop stores and sister shops. In this case, travel agency itself is not perfect, difficult to modern manage, and it is difficult to attract high-level talent employment. 2. Travel agency interns’ treatment security has problems. Most of the students in this group are outsiders, and everything is on their own. So, local students can well choose to do business. Most foreign students can only choose to be tour guides to get safeguard. But because of the requirement of tourism law, there is a sharp income suppresses on tour guides, and many people have wait-and-see attitude about work in tourism. 2nd International Conference on Education Technology and Information System (ICETIS 2014) © 2014. The authors Published by Atlantis Press 510 3. Travel agencies management has problems. Most of the owners and managers of travel agencies are not trained, but business cadres. In the start-up period of economic benefit, rich experience about market management, customer maintenance and management of business operations has been accumulated. But the understanding of personnel training and human resources management can also only stay in the aspect of performance appraisal. One of contempt for personnel needs neglect the cultivation, short-term use, and subjective use etc. The most intuitive phenomenon is that vast majority of travel agency enterprises do not set human resources management post, and administration and financial personnel take the part-time job. The corresponding daily work is to deal with labor contract. The human resources department set in larger-scale travel agencies does administrative work in fact, only for shallow level function of recruitment and professional training. There are a lot of problems in other agencies such as practice student's incorrect attitude, students' self-esteem and sense of belonging. The travel agency promised treatment cannot be reached for the designated position. Comprehensive reasons are that at the beginning of internship, students would be extremely easy to feel fear, after a period of time, especially after the experience of pain, injustice, and dispute, due to old employees’ lack of consciousness; they would produce extreme understanding and slack behavior. Lead to a vicious cycle, until they struggle to insist to the end of the internship, and give up practice and find another job. 4. From the enterprise law of development, most travel agencies have reached the development bottleneck and maintaining phase through entrepreneurship business cycle and the completion of primitive accumulation especially in tourism law promulgated present, and the upcoming wisdom travel times. Many people lack awareness and enough attention to this. Increasing standardization and enterprise fine services in the industry bring the era of specialization to travel agency, and win-win cooperation, the brain's way of thinking, values, and management mode have not been transferred,. 5. In the current situation and development of travel agency business perspective, most of the travel agency managers’ understanding of university-company cooperation has great error and lag, which would be summarized as three characteristics: short and shallow, use, career planning and professional training thought and weak intention. For a long time, in terms of travel agency employees, the understanding of university-enterprise cooperation is limited to: I give students classes, propaganda my enterprise by the way, and get familiar with colleges, universities teacher, and more students. To sum up, based on the reserve talents ‘present situation and structural internship employment contradictions cause analysis of Qingdao tourism industry, the author thinks that in the current small and scattered tourism enterprises, build platform and set up travel agency industry colleges and enterprises alliance can effectively integrate resources, and increase the efficiency of human resources. Set up travel agency industry “colleges and enterprises alliance” to solve travel agency industry interns structural contradictions Based on common interests of partners, Qingdao travel agency industry colleges and enterprises alliance is built. The parties can rely on a shared platform to consolidate and develop the relationship. The reality of not high efficiency in colleges and universities and travel agency industry cooperation is mainly that the travel agency has not fully realized the meaning of using alliance platform to realize win-win cooperation, and did not form a set of mature sharing mechanism [1]. In this way, all parties in the cooperation make the cooperation in the low-end, and the cooperation is worthless. A. Establish and improve travel agency industry alliance mode of cooperation in order to improve travel agency workers’ human resources management consciousness and methods, and optimize personnel training and reserve resources entrance channel. 1. Build coalitions between data exchange center, and set up information sharing platform. Qingdao tourism professional and industry joint fail to play a better effect. It is largely due to the lack of

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Deepen The Cooperation Between Colleges And Enterprises, And Establish University-Enterprise Cooperation Alliance In Travel Agency Industry To Secure Personnel Support-- -- -- -- -- -- -- -- -- Take Qingdao As An Example