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The application of the “Internet Plus” concept in the traditional enterprise field is essentially the integration of traditional industry and Internet industry, which inevitably changes the production mode, operation mode and business form of the traditional enterprise. The requirements for various functional departments of the enterprise also change accordingly. Recently, there is growing debates on how financial department bears the brunt of the "Internet plus" industry integration, as it’s one of the core departments in the enterprise organization. In this paper, we analyze the current situation of financial management of China's traditional enterprise and clarify the necessity of financial management innovation under the background of industrial integration. On this basis, this paper raises suggestions on innovative countermeasures for corporate financial management to help enterprises to cope with the operating environment under the background of “Internet plus”. Keywords—Internet plus; Enterprise; Financial management

The Development Strategy of Financial Management in Modern Enterprise in the Era of lInternet Plusr