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The election of Donald Trump as President of the United States is one of the biggest shocks of 2016. As one of the most controversial presidential candidates, he has been the subject of numerous analyses and comments since he announced his candidacy. Despite being the least favored candidate, the final results clearly show some advantages of his approach and strategy. There is no doubt that they are of great reference value and research value. Therefore, this article analyzes his campaign strategies from both positive and negative aspects. He is good at using the power of the media and popular mind to help his campaign. However, his election also exposed many crises in American political society. This paper does not evaluate Trump's personality and speech, but only analyzes his campaign strategy. Keywords—Campaign strategy; Trump; US Presidential

Unexpected and Understandable Victory: Analysis and Evaluation of Trumprs Campaign Strategy