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In the background of the opening and development of the economic zone on the west side of the Straits, the paper explores how creative design higher education adapt to and cooperate with the inherent needs of the rapid development of cultural and creative industries in the region, develop advantageous brand and organizational vitality, and build a design education system of the west-straits characteristics which can meet the needs of the creative industry chain quickly, on the basis of the lack of strategic power in the creative design of higher education internationalization, the unclear role in the west-straits strategy, and the poor ideology of the development of disciplines. In the terms of the complexity and comprehensiveness of cultural and creative design industry chain, this paper summed up the design talent system the cultural and creative industries required and built the creative design talent training model to help the economic restructuring and upgrading of the west-straits region. Keywords—west-straits; cultural industry chain; demand for talents; creative design talent training

On the Cultivation of Creative Design Talents in West Straits Culture and Creative Industry Chain