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Using the multi-layer perceptron model to analyze the data of 205 convenience stores in Chengdu, explore the influence of customer daily flow, customer preferences and convenience store purchase channels on the willingness of community convenience stores to transform under the new retail trend. Customer preferences and convenience store purchase channels will have a significant impact on the willingness of community convenience stores to transform, based on this, to provide guidance for the transformation and development of community convenience stores. 新零售趋势下社区便利店转型影响因素研究 汤韵1,a,*, 周林2,b, 李汶蔚3,c 1 四川农业大学电子商务系,都江堰,成都,四川,中国 2四川农业大学电子商务系,都江堰,成都,四川,中国 3四川农业大学会展经济与管理系,都江堰,成都,四川,中国 a584448447@qq.com, bzhoulin@sicau.edu.cn, c327640361@qq.com

Research on the factors affecting the transformation of community convenience stores under the new retail trend