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Recently, the development of China's e-commerce consumption has attracted worldwide attention. The study analyzes Jingdong, one of China’s largest online shopping sites with 320 million active users, by investigating the trend of e-commerce consumption of the company from 2016 to 2018. Based on the research results, the paper offers predictions on the prospect of China’s E-commerce market. With the hierarchical analysis method, the study analyzes the influence of different factors on the e-commerce market distribution from different perspectives. Compared with the traditional consumption mode, e-commerce consumption is more diverse. It is assumed that the e-commerce consumption in China will continue to grow at a higher speed while the market will become more segmented and customized.

A Survey Report on the Trend of E-commerce Consumption in Jingdong from 2016 to 2018