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After more than 20 years of development, China's private higher education has become an important part of China's higher education. These developing private colleges and universities have both great opportunities and challenges in the development process. In the face of these challenges, private colleges and universities must establish the notion that the existence of higher education depends on the common demand of high-level talents, but the development of higher education depends on the irreplaceable personality, which is characteristic. So the characteristics of the positioning of private colleges and universities are essential.

Study on the Character Positioning of Private Universities in Shaanxi Province