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With the development of economy and the progress of the society, our country hotel enterprise also has had great progress. Hotel industry is the earliest open industry in our country, so compared with other industries; it has strong openness and international congenital advantage. Hotel enterprise's internationalization development is the development trend of hotel business under the background of economic globalization, and the environment at the same time provides opportunities for international hotel group development. Nowadays in the development of hotel internationalization, there are a lot of problems in our country’s hotel industry need to be solved.

The Internationalization Strategy Research on Hotel Enterprise Group Brand