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With the advent and widely use of the Internet, research on trading shop has got more and more attention. The design quality of transactional shop is the key to the success of the transaction shop. Unlike other commodities-trading shop, the user will first experience the transaction shop design and usability before online transactions. In the Internet era, people visit transactional shop, the experience of appearance and the availability of transactional shop will attractive you and you can influence the degree of the deal shop preferences. Only a high degree of user preferences transactional shop, only attract more consumers online transactions, thereby accelerating the development of transactional shop.

Research on Decoration and Design of B2C Transactional Shop Based on User Experience