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The development of tourism in Kemerovo Region offers the professionals of the tourism industry the challenge of integrating the efforts of the key actors of the tourism industry – the state and business. One of the methods of integration should be the cluster approach to the development of tourism. The article analyzes the implementation of cluster initiatives in tourism in the region. One of the key activities of the tourism cluster is information promotion of tourism resources and products. Modern technologies are used for solving this problem. Among the promising directions of tourism development in the region are the problems of branding and rebranding of Kemerovo region’s tourist resources, and the tasks of marketing and advertising of tourist offers. Keywords—tourism, Kemerovo region, cluster, promotion, marketing, online services

Kemerovo Region's experience of implementing and promoting cluster initiatives in tourism industry