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In the model of the college students' entrepreneurship, the model of SOHO, which is Small Office and Home office, has attracted many students' joining, some of them has gotten success, but many of them has been defeated. In this passage, the writer want to set out from the losers of the arts and crafts entrepreneurship, and analysis the cause of their failures, then find a serials of useful ways to the latecomers. Keywords—college students, SOHO, entrepreneurship, failure, cause

The Analysis on Cause of Failure of the College Students’ SOHO Entrepreneurship ——As an Example of Arts and Crafts