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China has become the world's largest source of outbound tourists. With the surge of the number of outbound tourists, the problem of visa service for outbound tourists becomes more and more prominent. Effective evaluation and improvement of quality are the key factors to optimize the tourist visa service. Therefore, this paper chooses the service quality of outbound tourist visa as the research object, uses SERVQUAL model to conduct questionnaire survey, data analysis and effective evaluation on visa service quality, and proposes improvement measures for existing problems in visa service. This study hopes to provide a reference for the improvement of visa service quality of Chinese outbound tourists. Keywords—outbound tourists, visa service, quality evaluation, SERVQUAL model

Research on the Visa Service Quality of Chinese Outbound Tourists Based on the SERVQUAL Model