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There is not a perfect practical teaching system in marketing major in many application-oriented universities, which leads to the difficulty in realizing the goals of talents training. Based on the characteristics of applied talents training mode and the requirement of marketing major, this paper analyzes the existing problems in practical teaching, and constructs a practical teaching system which is suitable for the marketing major of application-oriented universities: to clear orientation of talent training, to optimize practical teaching content, to encourage students to carry out practical activities, to strengthen the construction of training base and double-qualified teachers. This paper insists on the combination of theory and practice, which avoids the limitation of pure theoretical model. Keywords—application-oriented universities; marketing major; practical teaching system; orientation of talent training

The Reform and Practice of the Practical Teaching System of Marketing Major in Application-Oriented Universities