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In the recent reform of electric power enterprises, big consumers' direct power purchase is the main factor in the decline of profits of electric power enterprises. Electric power enterprise needs to make out rational big consumers marketing strategies. The rational strategies could prevent the customer drains and corresponding negative influence to electric power enterprise efficiently. This paper used the ISM method to formula the influencing factors of big consumer management into hierarchical multiple model. To protect electric power enterprises from the profits decrease, it explores the deep factors in key account management and make out targeted marketing strategies. Keywords—Electric power enterprise; ISM; Key account management; Marketing strategies

Customer Service Marketing Management of Power Supply Enterprise in Big Data Context