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with the rapid development of China's social market economy, the brand is gradually showing its strong power, but also more and more reflected in all aspects of life, it is the soul of the enterprise, brand concept deeply rooted in the hearts of the people. As one of the most important courses in the college curriculum, brand management is very practical and comprehensive in social life. The entrepreneurial orientation and use of PBL teaching mode in the course of brand management, bring the new teaching model and brand management in curriculum teaching, through the course teaching reform and practice, cultivate brand management more talents for the society.

Teaching reform and practice of brand management based on entrepreneurial orientation and PBL model