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Reducing carbon emissions, low-carbon life has now become a global consensus. China is not only a major producer of products, but also a major consumer of consumption. Individual citizens often unconsciously in daily consumption show a "high carbon" style. At present, people have not formed a high degree understanding of low-carbon consumption, that not only requires the government to strengthen propaganda to guide carbon consumption habits, but also needs scholars to find out the effective way to control personal carbon consumption, through analyzing economics principle of individual carbon consumption behavior. This paper adopts the microeconomics analysis method, establishes individual carbon consumption utility model, analyzes the reasons of the carbon consumption externalities' existence and its influence on society, and on this basis explores measures to govern the personal carbon consumption externalities.

Research on personal carbon consumption externalities and Its governance