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Large numbers of brands are owned by Suzhou local enterprises. The number ranks high in our country while the brand value is not. And the brand competitiveness is not strong enough, which has influenced the economic strength and rapid development of the enterprises. Therefore, Suzhou local enterprises need further development. For instance, they could take full advantage of Suzhou's rich cultural heritage and accelerate the construction of strong brands. In order to enhance the brand value and its competitiveness, the enterprises must develop the right brand development strategies, strengthen the scientific management of their brands, and attach great importance to their brand culture.

On the Effective Approaches to Promote the Brand Construction of Local Enterprises in Suzhou