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for localization development process of international hotel group, to carry out study on how to develop appropriate marketing strategy, how to train and use hotel personnel, how to improve product quality management system, so that achieve hotel management innovation, would has a very practical significance. In this paper, we firstly introduce the development history of international hotel group in China, and their main problems in localization process, and then propose some strategies for the localization management.

Localization Business Model of International Hotel Group in China