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Personal charm is a kind of force which can generate strong attraction. Hosts’ personality charm is a decisive factor of audience rating of TV programmes and also the soul of a programme. This paper starts from the composition of personality charm of TV programmes, analyzes development direction of each component in detail and studies the cultivation approaches, in the hope of really giving play to advantage of hosts’ personality charm, promoting further development of TV programmes and forming correct guidance of social consciousness.

Discussion on Approaches to Cultivate Personality Charm of TV Programme Hosts