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Sales staff in pharmaceutical companies plays an important role in the entire business activity. Effective improvement of work performance of sales staff and scientific performance appraisal, can not only motivate sales team, mobilize enthusiasm and initiative of sales staff, but also help pharmaceutical companies to obtain operating profit and achieve sales targets. This paper discusses and analyzes the status of performance appraisal in pharmaceutical companies, and puts forward improvement suggestions and supporting measures, so as to provide a reference for performance appraisal for sales staff in pharmaceutical companies.

On Performance Appraisal for Sales Staff in Pharmaceutical Companies