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With the continuous development of the visual communication arts in all countries nowadays, mutual penetration has become a trend. In China, the development of visual communication design is leaps and bounds. However, in the state of rapid development, its aesthetic and values of contents have exposed a lot of problems. Therefore, under the environment of strongly advocating and promoting traditional Chinese culture, China's visual communication design should act as a pioneer to carry forward the fine traditional Chinese culture to purify the social atmosphere, so that the spirit of traditional Chinese culture can go to the world.

As Good As Water: Carry Forward the Spirit of Traditional Chinese Culture in China’s Visual Communication