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The paper has made analysis on marketing environment such as micro-blog, companies and market, as well as advantages and disadvantages of Suning.com with questionnaires. The author puts forward his online marketing strategy with micro-blog -a social media-oriented interactive marketing means and offers a specific marketing program. The budget analysis is also made on cost-related factors affecting a micro-blog marketing team, including manpower, time and financial resources, etc.. KeywordsMarketing Strategy; Micro-blog; E-commerce; Suning.com

The empirical research on Social Media-oriented Interactive Marketing Strategy based on Suning.com