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The quality of tourist experience is an important indicator to measure the satisfaction of tourists, and it is also the embodiment of the sustainable and stable development of theme parks. In this paper, Changchun Movie Wonderland as the research object, based on tourist experience theory and customer satisfaction theory, it analyzes some samples such as questionnaires, tourist's blogs and interviews with tourists and scenic staff. By using statistical analysis, it argues that some main factors, including entrance fee, tourist participation and travel time and so on, affect the tourist experience in Changchun Movie Wonderland. Finally, this paper puts forward some strategies on the development of Changchun Movie Wonderland from the view of tourist experience.

Study on the Development Strategies of Changchun Movie Wonderland Based on Tourist Experience