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The 21st century is the rapid development period of science technology and social economy. Education, as the booster of productivity, must positively develop at the same pace as the society. college education has entered the critical period of radical reform and development, but the practical problems, such as the stale management contents, low management efficiency, the unsound management system, the single management method and the lack of scientificity are also restricting its reform and advancement to certain degree, and the current college managers must settle these problems to render a perfect management effect.

The practical Plight and Innovation Path of College Educational Management in the New Situation