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With the popularization of internet information society and the rapid development of logistics service industry, online shopping has become one of the most important consumption patterns of Chinese consumers. In particular, the convenience and diversity of online shopping are attractive to younger generations such as college students. With the gradual enrichment of online shopping function of mobile terminal, they become main consumers of Chinese e-commerce online shopping platform. However, online shopping is not an optimal harmless consumption pattern. The impairment of online shopping rights and interests of college students caused by various problems in law and consumers' weak awareness of rights and interests protection has occurred frequently in recent years, which not only damages college students’ vital interests, but also hinders the development of online shopping transactional model and damages the normal buyer-seller relationship. This paper first reveals data of field investigation on online shopping consumers of college students, points out subjective and objective reasons for the impairment of online shopping rights and interests of college students and discusses the specific countermeasures for online shopping rights protection from this perspective.

Study on Online Shopping Rights Protection from Perspective of Impairment of Online Shopping Rights and Interests of College Students