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Heshun ancient town in Tengchong, Yunnan is a famous home town of overseas Chinese and one of the top ten charming towns in China; furthermore, it is a well-known tourist attraction in China. There are nearly 200 hotels at local. This paper discusses the characteristic of the hotel naming in Heshun ancient town from the characteristic of lingual formation, the characteristic of content component and characteristic of cultural psychology in hotel naming for the purpose of exploring the language application in local hotel naming. The Basic Information of Heshun Ancient Town and Heshun Hotels Tengchong Heshun ancient town is a famous tourist attraction in China and it has a long cultural history. The ancient town is located at the west of Tengchong City, with a distance of four kilometers. It was built from Ming Dynasty. Heshun ancient town is a well-known hometown for overseas Chinese in Yu Nan province and also the key town in Ancient Tea Horse Road and the route that must be taken in southwestern Silk Road. Heshun ancient road is praised as the hometown of jadeite created by transportation of caravan and the window of Han culture mingling with south Asia and western culture. In the evaluation and selection event of Chinese charming towns held by CCTV in 2005, Heshun ancient town and its unique charm as well as the harmonious life of local 6000 residents shot to fame overnight and won the title of top ten charming towns in China and the only annual award. Because of Heshun ancient town's beautiful natural scenery, antique buildings and long and profound history and culture, it becomes a tourist attraction for tourists from China, even from the world. The development of tourist industry in Heshun ancient town inevitably brings the booming of hotels. Now there are 200 hotels of different sizes in Heshun ancient towns, mainly distributed in residents' houses in the ancient town and the majority of them is family hotels.

Characteristic of the Naming of Hotels in Tengchong Heshun Ancient Town