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HaiLan Pan Research Center of Resource Recycling Science and Engineering School of Economics and Management Shanghai Polytechnic University Shanghai, China panhailan@sspu.edu.cn Abstract—With the advent of China's economic transition period, cultivating talents with innovative and entrepreneurial capabilities is currently the Ministry of Education's important guiding ideology for college education. E-commerce innovation and entrepreneurship teaching in colleges and universities is an important way to cultivate students' entrepreneurial ability. Cultivating outstanding innovative e-commerce talents is a concrete manifestation of deepening the “artisan spirit”. This article analyzes the insufficiency of college e-commerce innovation and entrepreneurship teaching based on the perspective of excellent talent cultivation. And for the guiding ideology of excellent personnel training, it put forward the countermeasures to improve the teaching of e-commerce innovation and entrepreneurship in colleges and universities.

Research on E-commerce Innovation and Entrepreneurship Teaching in Universities Based on the Perspective of Outstanding Talent Cultivation