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From the perspective of pragmatics and based on the theory of context, this paper analyzes and studies the application of context theory to advertising language and cultural view with the method of case study. The paper explains the context theory first and a simple introduction is made to advertising language. Then, it focuses on the analysis of the application of context theory to advertising language and classified context into linguistic context and non-linguistic context. Through the analysis, the paper seeks to understand the American cultures conveyed by advertising language. Keywords—context theory; advertising language; American culture

Study on American Culture from the Perspective of American Advertising Language