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Currently, there are four prominent "binary contradictions" in design education in China, namely the contradiction between the popular education policy and the demand for high-end design talent, the contradiction between the technical design talents and the general demand of social production, the contradiction between the design talents supply structure and the demand of the basic industries as well as the contradiction between traditional handicraft inheritance and modern design education pattern. The popular education policy has trained thousands of skilled design talents and delivered much-needed design talents to China's industrial development. However, after the industrial age and in the modernity society, on the one hand, ford socialist concept of talent training can't well satisfy the consumer society demand for high-level designers. On the other hand, with the concept of industry 4.0, China's basic industrial design talent shortage will not be able to support "made in China 2025" strategy deployment and industrial intensive transformation and upgrading. In addition, the growing gap between traditional handicraft inheritance and the modern "westernization" design education model may exacerbate some traditional cultural disappearance. Therefore, the China design education concept, system, model and strategy should keep pace with the times and actively make exploration and innovation. Keywords—consumer society; China design education; binary contradictions; innovation to upgrade

Contemporary China Designs Education Binary Contradiction in the Context of the Consumer Society