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As an important category of cultural and creative industries, design has a more urgent need for creative talents with innovative thinking and entrepreneurial ability. It has positive significance to explore the educational approaches of creative and entrepreneurial talents in designing disciplines for strengthening the talents of cultural and creative industries in our country and promoting the comprehensive reform of innovative and entrepreneurial education in colleges and universities. Design itself contains a sense of innovation and potential entrepreneurial behavior. The education of creative and entrepreneurial talents in design major not only emphasizes the cultivation of students' creative thinking, aesthetic ability, abstract thinking ability, etc, but also should be paid more attention to cultivating students' ability to develop new thinking, explore new methods, integrate interdisciplinary knowledge to find problems, analyze problems, solve problems, and transform them into entrepreneurial abilities, with lifelong entrepreneurial consciousness and entrepreneurial spirit. Keywords—cultural and creative industry; innovative consciousness; entrepreneurial ability

proceedings of the 5th international conference on education, language, art and inter-cultural communication (icelaic 2018)

Research on Innovative and Entrepreneurial Talents Education of Design in Colleges and Universities Under the Development of Cultural and Creative Industry