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As the most popular social media at present, WeChat has roundly involved in the learning and life of college students, profoundly influencing their behavioral pattern and ideology. According to the investigation and sample analysis on the utilization of WeChat by college counselors and students, college counselors have achieved results in using the carrier of WeChat in the daily ideological and political education of college students, but some problems also exist. Counselors can exert the advantages of the carrier WeChat in the ideological and political education of college students through strengthening the training of WeChat ability, the construction of the Official Accounts and the media literacy education of college students, in order to improve the popularity and effectiveness of the ideological and political education of college students. Keywords—WeChat; colleges; ideological and political education; popularity; effectiveness

Improvement of the Popularity and Effectiveness of College Counselors in Ideological and Political Education Based on WeChat