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Colleges and universities are making good efforts to strengthen the education of college students in innovation and entrepreneurship, helping them set up the thoughts of innovation and entrepreneurship and cultivating their consciousness of innovation and entrepreneurship, which meet the requirements of era advance and the demand of market economy development, and also is the inevitable choice for the innovation-oriented construction of our country. At present, the traditional education mode of universities and colleges lacks consciousness of innovation and entrepreneurship, the theory of innovation and entrepreneurship is not complete, the teacher force is weak and the level is low, the entrepreneurial practice is not enough, the innovation and entrepreneurship culture is not strong. The universities and colleges should renew ideas, establish correct view of talents, fully carry out the reform and innovation of entrepreneurship education in the aspects of conception, mechanism, content, method and management, and cultivate the talents of innovation and entrepreneurship in accordance with the requirements of innovation-oriented construction. Keywords—universities and colleges; innovation and entrepreneurship; research on thought

Research on Education and Cultivation of College Students in Innovation and Entrepreneurship