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By gathering up firsthand data of the sports dance training in west university town in Jinan through literature and questionnaire, and analyzing it under the direction of SWOT —a marketing tool to find the internal and external factors for sports dance training in west university town in Jinan, and then propose some coping tactics in this regard. Keywords—Sports dance training; SWOT analysis; West university town in Jinan

Research on the Potential of Marketing of Sports Dance Training in West University Town in Jinan Based the SWOT Analysis Method