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With the development of network technology, the most representative “WeChat circle of friends” in the social network is increasingly becoming the main tool for disseminating information. In order to use the “WeChat friends circle” information transmission function scientifically and effectively, we introduce the existing communication mechanisms. By means of empirical analysis, the paper analyzes the propagation path characteristics and time characteristics of “WeChat friends circle” in ways that the best propagation time and path are obtained. In addition, the topology model of “WeChat friend circle” information propagation is constructed and the propagation ability is calculated. Based on the six-degree segmentation theory, we try to provide reasonable marketing strategy for enterprises. Keyword—WeChat friends; Transmission capacity; Topology model; Six degrees of separation theory

Research on Information Transmission Capacity of WeChat Friends Circle