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This paper is aimed at allowing enterprises to take full advantage of microfilms for the integrated marketing in the fierce market competition in the context of new media, so that product information can be kept in the heart of customers, and further customers can give priority to their products for satisfying purchase demand. This paper analyzed the enterprises' mode of integrated marketing in the context of new media and emphasized on studying how to combine microfilms with the integrated enterprise marketing to achieve the optimal promotion effect through the cases, presented the combination mode of microfilms and integrated enterprise marketing, and forecasted the future development trend. Keywords—Newmedia; Microfilms; Enterprise; Integrated marketing

Exploration and Analysis of the Integrated Enterprise Marketing in the Context of Microfilms and New Media