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The recognition of UNESCO towards batik as Indonesia's cultural heritage makes batik industries grow rapidly. Batik is currently used by the local government as a political media in introducing excellence and as an image of the region through the visual display of a particular icon that it symbolized. This research took place in Surabaya city as the location of observation. This study uses the approach of cultural studies and theories of semiotics as the main theory. The research results are expected to be used as educational media to introduce to the next generation to know the local values and the identity of the city of Surabaya. This is because the icon made on batik motif is a form of depiction of local art, historic buildings, special foods, until the flora and fauna typical Surabaya city. The results showed that the creation of batik motifs cannot be separated from the role of local government that seeks to create batik motifs according to regional identity. Batik characteristic of Surabaya has represented regional identity based on the concept of creation and meaning of batik itself, viewed based on motif, technique, color and composition. Keywords— local cultural values, batik motifs

Introducing Values of Local Cultural Through Batik Motifs as The Identity of Surabaya City